Post by nadinenadine on Mar 4, 2024 9:13:51 GMT
Another important e-commerce positioning factor is the URL, i.e. the linkable web address that identifies that specific resource. How are URLs SEO-friendly ? They must be descriptive of the web page they link to They must contain the keyword (main and/or secondary depending on the different pages) and, in the case of product sheets, the name of the product to be sold and the category to which it belongs They must be clear and simple , easy to understand for Google and immediately read and memorized by the user. Another very important aspect is to structure URLs with categories and subcategories , respecting the same structure of e-commerce and the hierarchy of its contents. 8. Write the meta-description carefully The meta-description is the short description of the web page or product that appears in search engines immediately below the title.
The meta-description has two fundamental functions: helping the e-commerce position itself and promoting the CTR ( Click Through Rate ). This is why it is very important that the meta-description is carefully written and that: It is optimized from Loan Phone Number List an SEO perspective Be written with persuasive, clear and simple words Do not exceed the length ( approximately 150 characters ) to avoid Google cutting it Immediately identify the content of the referring page Contain an effective CTA (Call To Action). 9. SEO optimization of images Images can also offer an important boost to the positioning of your e-commerce.
They help define the semantic field of e-commerce and gain the Google Images ranking . Which today is a very used search engine , especially when we have to make a purchase. How to optimize pages for On Page SEO Optimizing images from an SEO perspective means: edit Tag Title , the title of the image optimize the ALT TAG , the title that appears on the image by passing over it with the mouse and which is essential to make the image understandable to those with disabilities or visual difficulties optimize the description . These three elements must contain the keywords of interest, preferably written with different expressions.
The meta-description has two fundamental functions: helping the e-commerce position itself and promoting the CTR ( Click Through Rate ). This is why it is very important that the meta-description is carefully written and that: It is optimized from Loan Phone Number List an SEO perspective Be written with persuasive, clear and simple words Do not exceed the length ( approximately 150 characters ) to avoid Google cutting it Immediately identify the content of the referring page Contain an effective CTA (Call To Action). 9. SEO optimization of images Images can also offer an important boost to the positioning of your e-commerce.
They help define the semantic field of e-commerce and gain the Google Images ranking . Which today is a very used search engine , especially when we have to make a purchase. How to optimize pages for On Page SEO Optimizing images from an SEO perspective means: edit Tag Title , the title of the image optimize the ALT TAG , the title that appears on the image by passing over it with the mouse and which is essential to make the image understandable to those with disabilities or visual difficulties optimize the description . These three elements must contain the keywords of interest, preferably written with different expressions.