Post by nelsonelias on Feb 27, 2024 4:13:00 GMT
Let's think of a fairly frequent case : you have just published your new company website, where the logo appears perfectly, you have chosen excellent images, the pages are full of texts. The next step is to go to Google and type in keywords specific to your industry. The less happy notes come when you find that you are not present on the first page of results, nor on the second, nor on the third. The peremptory question that arises is: " Why isn't my site appearing? " Here are the main critical points to consider : Google hasn't indexed your site yet You have no incoming links Your keywords are highly competitive Your content is poor Your site has not been optimized These are just a few , albeit extremely relevant, of the many reasons why Google may rank your site low.
Let's try to tackle individual problems with a critical spirit, trying to find the most effective solutions. How to speed up indexing by Google Google indexing Google automatically indexes the pages of all sites on the internet, but this can take a long time. There are techniques to speed up this process , although there are strict rules for indexing that can never be immediate. Certainly a useful tool to use, through Country Email List your web agency, is Google Search Console (formerly known as "Webmaster Tools"). You can also add your site to Google My Business . In any case, make sure that the information you enter is accurate and complete with every single detail. Read also: "Positioning websites: how important SEO is in marketing strategies" Lack of incoming links If your site is new and it is not a restyling of an existing site, you need to increase the number of incoming links.
Inbound links, in this case, consist of links from another site to yours , are important because they show Google that you are authoritative on a particular topic. It's definitely not a simple process. Sometimes, by looking for inappropriate shortcuts, you run the risk of falling into spam, obtaining the opposite effect, i.e. risking being penalized or banned by Google. The best way to do this is to make the content on your company site relevant (information that users read because it is useful) and promote related posts on your blog. Of course, patience is needed because this operation requires time as well as a certain effort in terms of investments in the production of quality content. What you will get, however, are more effective backlinks and a big step forward in terms of SEO.
Let's try to tackle individual problems with a critical spirit, trying to find the most effective solutions. How to speed up indexing by Google Google indexing Google automatically indexes the pages of all sites on the internet, but this can take a long time. There are techniques to speed up this process , although there are strict rules for indexing that can never be immediate. Certainly a useful tool to use, through Country Email List your web agency, is Google Search Console (formerly known as "Webmaster Tools"). You can also add your site to Google My Business . In any case, make sure that the information you enter is accurate and complete with every single detail. Read also: "Positioning websites: how important SEO is in marketing strategies" Lack of incoming links If your site is new and it is not a restyling of an existing site, you need to increase the number of incoming links.
Inbound links, in this case, consist of links from another site to yours , are important because they show Google that you are authoritative on a particular topic. It's definitely not a simple process. Sometimes, by looking for inappropriate shortcuts, you run the risk of falling into spam, obtaining the opposite effect, i.e. risking being penalized or banned by Google. The best way to do this is to make the content on your company site relevant (information that users read because it is useful) and promote related posts on your blog. Of course, patience is needed because this operation requires time as well as a certain effort in terms of investments in the production of quality content. What you will get, however, are more effective backlinks and a big step forward in terms of SEO.