Post by account_disabled on Jan 23, 2024 9:51:05 GMT
Being a marketer is not only cool, but also scary. Don't believe me? Then make yourself comfortable, pour some valerian and let’s get started. We do not recommend reading it at night or before preparing a monthly report. Reading time: 8 minutes The first story. Terrible discovery Tale two: Lost budget Tale three: Nightmares The fourth story. Taming The fifth story. A terrible transformation The sixth story. Fatal mistake The seventh story. Domino effect The eighth story. Vampire venues The first story. Terrible discovery Horror stories for a marketer Once upon a time there was a very brave marketer who was not afraid to use only Google Analytics. “Why do I need anything else? I’ll just get confused in the reports.” And although all the data, except for online conversions, was like a black, black box for him, he did not lose heart.
After the start Fax Lists of the advertisement, he usually crossed the screen and believed in his luck. This marketer once launched a dozen campaigns, for which the company allocated a considerable budget. He looks at Google Analytics reports and is happy - high CTR, low cost per click, a lot of additions to the cart. He thinks: “Well, that’s it, they’ll definitely praise me. Maybe they’ll even give me a bonus.” And now the time has come to sum up. It turned out that high CTR and low CPC cannot be spread on bread. Users added items to the cart, but almost no one made it to payment. Who is missing, who cannot be reached. I only bought one - four boxes of paper clips and 10 ballpoint pens.
They say that marketer still wanders the corridors like a ghost, and all the time mutters something about end-to-end analytics . Tale two: Lost budget Horror stories for a marketer One day a marketer was walking home late in the evening and thought: “Let me take a shortcut through the old cemetery, no one has been buried there for 50 years anyway.” He walks along the path and then a voice comes from underground: - Well hello. - Who is there? — the marketer jumped back in horror. - This is me, the October budget. Remember, you spent all of me, but there were no conversions. - Well, I wanted what was best. I even turned off advertising on Instagram just in case.
After the start Fax Lists of the advertisement, he usually crossed the screen and believed in his luck. This marketer once launched a dozen campaigns, for which the company allocated a considerable budget. He looks at Google Analytics reports and is happy - high CTR, low cost per click, a lot of additions to the cart. He thinks: “Well, that’s it, they’ll definitely praise me. Maybe they’ll even give me a bonus.” And now the time has come to sum up. It turned out that high CTR and low CPC cannot be spread on bread. Users added items to the cart, but almost no one made it to payment. Who is missing, who cannot be reached. I only bought one - four boxes of paper clips and 10 ballpoint pens.
They say that marketer still wanders the corridors like a ghost, and all the time mutters something about end-to-end analytics . Tale two: Lost budget Horror stories for a marketer One day a marketer was walking home late in the evening and thought: “Let me take a shortcut through the old cemetery, no one has been buried there for 50 years anyway.” He walks along the path and then a voice comes from underground: - Well hello. - Who is there? — the marketer jumped back in horror. - This is me, the October budget. Remember, you spent all of me, but there were no conversions. - Well, I wanted what was best. I even turned off advertising on Instagram just in case.