Post by account_disabled on Dec 24, 2023 10:39:48 GMT
Vaillant Group , a leading brand in air conditioning and aerothermal solutions, which operates in the Spanish market with the Vaillant and Saunier Duval brands, has trusted Proximia Havas , a media agency belonging to Havas Group, to publicize its new range of products in Spain. The assignment of this new account to Proximia Havas has occurred after a competition in which several of the country's main media agencies have participated. Proximia Havas is already working on the launch of the campaign that aims to position itself in the minds of consumers as a leader in the change towards a more efficient and sustainable air conditioning model, and a specialist in offering the most advanced solutions on the market.
Among them, aerothermal energy, a new air conditioning system that allows heating, hot water and cooling to be combined, and which is emerging as the standard air conditioning system in the future, as it is more Phone Number List sustainable and respects the environment. To this end, Saunier Duval has chosen the famous mountaineer, adventurer and presenter, Jesús Calleja, as its brand ambassador . Calleja invites us not to settle for our current air conditioning system and move on to a new world in which we will save on our bill, also contributing to the sustainability of the planet with this system based on renewable energy. Saunier Duval's campaign will mainly use digital, outdoor and radio media at the national level with reinforcement in 10 regional areas.
At the same time, the Vaillant brand with the campaign ' #Why wait?' It is also committed to its aerothermal solutions with a campaign focused on national television and reinforced with digital and outdoor media. For Imanol Alba , head of Digital Marketing and Communication at Vaillant Group in Spain: “ We liked the Proximia Havas proposal for its results orientation and involvement in the objectives , the creativity in the media mix and because it allows us to get the most out of it.” to the investment made.” For Gabriel García Sanmartín, Regional Manager of Proximia Havas: “ We are delighted to be partners of an advertiser as relevant as Vaillant Group and proud to be part of the communication of the air conditioning system that will change the future of all of us.”
Among them, aerothermal energy, a new air conditioning system that allows heating, hot water and cooling to be combined, and which is emerging as the standard air conditioning system in the future, as it is more Phone Number List sustainable and respects the environment. To this end, Saunier Duval has chosen the famous mountaineer, adventurer and presenter, Jesús Calleja, as its brand ambassador . Calleja invites us not to settle for our current air conditioning system and move on to a new world in which we will save on our bill, also contributing to the sustainability of the planet with this system based on renewable energy. Saunier Duval's campaign will mainly use digital, outdoor and radio media at the national level with reinforcement in 10 regional areas.
At the same time, the Vaillant brand with the campaign ' #Why wait?' It is also committed to its aerothermal solutions with a campaign focused on national television and reinforced with digital and outdoor media. For Imanol Alba , head of Digital Marketing and Communication at Vaillant Group in Spain: “ We liked the Proximia Havas proposal for its results orientation and involvement in the objectives , the creativity in the media mix and because it allows us to get the most out of it.” to the investment made.” For Gabriel García Sanmartín, Regional Manager of Proximia Havas: “ We are delighted to be partners of an advertiser as relevant as Vaillant Group and proud to be part of the communication of the air conditioning system that will change the future of all of us.”