Post by B2C Database on Mar 18, 2024 9:10:21 GMT
What are the strategies that are used in each step of the Customer Journey? How do we strategize content creation? Stage 1: Awareness As mentioned above, Consumers have changed their behavior to Problem-Specific more, so in this stage we should focus on making them 'Recognize the problem or your own needs' which must be looked back on What kind of needs do your 'product consumers' have? This can be done by doing Persona or Customer Insights. For example, your product is 'Health insurance' is what you need to know from customers. Why do they need this kind of product? such as Need insurance for the stability of life Want to get insurance for family members Want to prevent risks that will occur in the future From now on, the question will be: How can you create content to make them aware of the problem.
This will be the first stage where customers will see us Job Title Email List as someone who can help them with their problems. This will pave the way for product and service recommendations in the next steps. There are two different techniques for creating content for online marketing: Inbound Marketing Outbound Marketing In choosing each format Depending on the suitability of each type of product as follows: Model 1: Inbound Marketing Inbound Marketing will 'attract' customers through content that provides value and creates knowledge and understanding of the product. so that they can know the information and believe in your product For example, Create a blog to provide knowledge using SEO and finding keywords that interest them.
Wait until they find you. Suitable for 'High Involvement' products that require consideration. And you must be very careful in making decisions such as houses, cars, life insurance, etc. Model 2: Outbound Marketing Outbound Marketing will 'push' your content out to customers. Which we often see from social media or various advertisements. The aim is to give them brand awareness. or your products Suitable for 'Low Involvement' products that do not require a lot of decision-making, such as FMCG (Fast Moving Consumer Good) or general consumer products such as shampoo, soap, toothpaste that need to be used regularly. or buy often Stage 2: Consideration Consideration is the stage where your customer is aware of the problem.
This will be the first stage where customers will see us Job Title Email List as someone who can help them with their problems. This will pave the way for product and service recommendations in the next steps. There are two different techniques for creating content for online marketing: Inbound Marketing Outbound Marketing In choosing each format Depending on the suitability of each type of product as follows: Model 1: Inbound Marketing Inbound Marketing will 'attract' customers through content that provides value and creates knowledge and understanding of the product. so that they can know the information and believe in your product For example, Create a blog to provide knowledge using SEO and finding keywords that interest them.
Wait until they find you. Suitable for 'High Involvement' products that require consideration. And you must be very careful in making decisions such as houses, cars, life insurance, etc. Model 2: Outbound Marketing Outbound Marketing will 'push' your content out to customers. Which we often see from social media or various advertisements. The aim is to give them brand awareness. or your products Suitable for 'Low Involvement' products that do not require a lot of decision-making, such as FMCG (Fast Moving Consumer Good) or general consumer products such as shampoo, soap, toothpaste that need to be used regularly. or buy often Stage 2: Consideration Consideration is the stage where your customer is aware of the problem.