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Post by account_disabled on Mar 16, 2024 6:18:34 GMT
What to put on a landing page: 10 tips and best practices 1. Never use your homepage as your landing page. You may be tempted to send visitors to your website's home page simply because you're not sure what to put on a landing page. But if you're running a campaign for a specific product or offer, you need a dedicated landing page. As mentioned above, homepages typically contain too many messages, making visitors feel lost. We also recommend not using the product page Marketing List on the main site either. While your homepage and subpages are great, a dedicated landing page will work better when it comes to converting visitors into leads because they're focused on one task. Plus, you don't need expert design skills to create landing pages. to easily create a landing page that matches your website and offer. In fact, our survey found that 43.6% of marketers use pre-built CMS themes and templates to create their landing pages. Get started with HubSpot's free landing page builder 2. Follow the standard structure. When it comes to what should actually appear on your landing page, lead generation pages typically include the following elements: A title and a subtitle (optional). A brief description of what is offered At least one supporting image or short video (Optional) Support evidence such as testimonials, customer logos, or security badges More importantly, a form on the landing page itself to capture information.
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