Post by amirmukaddas on Mar 10, 2024 8:48:05 GMT
Influencer Marketing is nothing more than a branch of marketing that is interested in achieving activities that involve the involvement of one or more influencers , i.e. those who exercise an influence on the purchasing power of others. The influencer can be a testimonial, a blogger , a social reviewer , to give some examples, but also a more or less famous personality from the world of sport or entertainment. Influencer Marketing can be applied to multiple sectors of the economy, in particular retail and fashion, food, tech, travel and beauty. Therefore, each area has its own reference influencers , with opinion leaders , gurus and trend setters who talk about and propose the products. Choosing the right channel is fundamental , which is inevitably a social network . According to 2020 research carried out by the Polytechnic University of Milan and Nielsen, 77% of users use social media to search for products and services .
In this sense, the presence of influencers proves to be very interesting, since it particularly involves the younger age group, between 18 and 34 years old. For Influencer Marketing to produce the desired objectives, it must be able to count on a bond of strong trust between the influencer and his followers. It is in fact very important that the advice appears as such and not as a form of advertising . For this reason it is crucial to identify not only the influencer but also the most relevant social network for the company's market. Instagram , the platform of excellence for Influencer Marketing Denmark Telegram Number Data together with YouTube, is especially suitable for companies working in the fashion, beauty, travel, food, fitness and wellness sectors. The following is more accentuated in the female component. YouTube , on the other hand, is the ideal channel for technology and automotive, even if it is also suitable for food, as confirmed by the tutorials, video reviews and information content created on this topic. The target audience is, for automotive and tech, predominantly male. YouTube is used across the board by all age groups and both sexes.
The key factors of Influencer Marketing Artificial Intelligence tools are increasingly used in Influencer Marketing. The reason is simple: they allow you to track the user, precisely defining their profile. This proves functional for defining the target , on the basis of which to apply Influencer Marketing strategies, so as to increase the visibility of the products and the brand. For digital content creators, the key factors, which inevitably impact Influencer Marketing, are reputation and authenticity : this is where the followers ' following comes from , their loyalty . The elements to always keep in mind for influencers, regardless of whether they are more or less followed, are authenticity, storytelling , empathy, originality and a sort of normality. This is where the building of brand reputation and the effectiveness of an Influencer Marketing campaign passes.
In this sense, the presence of influencers proves to be very interesting, since it particularly involves the younger age group, between 18 and 34 years old. For Influencer Marketing to produce the desired objectives, it must be able to count on a bond of strong trust between the influencer and his followers. It is in fact very important that the advice appears as such and not as a form of advertising . For this reason it is crucial to identify not only the influencer but also the most relevant social network for the company's market. Instagram , the platform of excellence for Influencer Marketing Denmark Telegram Number Data together with YouTube, is especially suitable for companies working in the fashion, beauty, travel, food, fitness and wellness sectors. The following is more accentuated in the female component. YouTube , on the other hand, is the ideal channel for technology and automotive, even if it is also suitable for food, as confirmed by the tutorials, video reviews and information content created on this topic. The target audience is, for automotive and tech, predominantly male. YouTube is used across the board by all age groups and both sexes.
The key factors of Influencer Marketing Artificial Intelligence tools are increasingly used in Influencer Marketing. The reason is simple: they allow you to track the user, precisely defining their profile. This proves functional for defining the target , on the basis of which to apply Influencer Marketing strategies, so as to increase the visibility of the products and the brand. For digital content creators, the key factors, which inevitably impact Influencer Marketing, are reputation and authenticity : this is where the followers ' following comes from , their loyalty . The elements to always keep in mind for influencers, regardless of whether they are more or less followed, are authenticity, storytelling , empathy, originality and a sort of normality. This is where the building of brand reputation and the effectiveness of an Influencer Marketing campaign passes.